In the first quarter of the year, Xiaomi reached 508.9 million global users, a figure that is only on par with two other manufacturers: Samsung and Apple.
Despite the growth of brands like OPPO or Honor that are taking advantage of the gap left by Huaweithe Chinese giant Xiaomi is still one of the most popular smartphone manufacturers worldwide.
A good proof of this is that a recent report by Counterpoint Research reveals that Xiaomi exceeded 500 million users in the first quarter of 2022a milestone that only two other brands in the world have achieved: Samsung and Apple.
Xiaomi continues to compete head to head with Samsung and Apple
According to the report published by the well-known market research company, Xiaomi reached the figure of 508.9 million active users worldwide in the first quarter of 2022figures that are only available to the other two major global smartphone manufacturers: Samsung and Apple.
One of the keys to this growth of Xiaomi worldwide is its expansion outside of China, being Europe and India the two regions in which it has grown the most in the first quarter of the year. Thus, in Europe it was the third brand that sold the most devices with a growth of 12.6% and in India it occupied the first place in the ranking with an increase of 23.2% compared to the same period of the previous year.
But the expansion of the Chinese firm abroad has also caused the average revenue per user (ARPU) for the services derived from the use of smartphones has been declining as the Chinese giant has been increasing its presence outside its borders. This means that the increase in sales of its mobile terminals abroad has not brought with it an increase in its income from “Internet services”which in 2021 reached 28.2 billion yuan, about 4 billion euros.
In this way, 80% of Xiaomi’s revenue from these services comes from Chinabeing advertising its main source of income, since in the rest of the world Google has no competition in this segment.
This report also reveals that, despite being the manufacturer that sold the most devices in India in the first quarter of the year with a market share of 24.1%, Xiaomi failed to rank not even in the top 5 in the ranking of sales of True Wireless smartwatches and headphones. Focusing on the smart watch market in India, until last year Xiaomi’s catalog only had devices with a high price, between 117 and 130 dollarsbut the launch of the Redmi Watch 2 Lite allowed the Chinese giant to reach growth in this segment of 238% in the first quarter of the year.
Related topics: Xiaomi
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