Google opened the year 2018 with a news more than important in its payment platforms, because at last the long-awaited fusion of Android Pay and Google Wallet in a new Google Pay. A more homogeneous service that we all understood as necessary, just like Google should do with Allo and Duo to revitalize its messaging apps.
Be that as it may, and despite a notable growth in its payment services since 2015, even surpassing Samsung Pay, the truth is that Google Pay is not even close to Apple Pay in terms of the number of active users. Obviously we don’t even talk if the comparison is made with the surprising leader in mobile payment services, which is none other than Starbucks.
Say the boys of Recode that this trend also looks like it will continue in the near future and even in the medium term, as the competitive advantage that Starbucks achieved by arriving earlier that the top three mobile payment services – Google Pay, Apple Pay and Samsung Pay – has kept its payments app as the most important in the market invariably since its birth.
The numbers don’t lie, and the estimates are very flattering with Starbucks
The Starbucks payment app not only does it allow users to pay with their phones at any coffee shop on the network, also adding credits for future purchases and allowing them to manage offers in its bonus program. Some incentives that have led him to add more than 12 percent of all Starbucks transactions in the United States, made through mobile.
It is estimated that by the end of this year the users of the mobile payment service of the popular network of coffee shops will exceed 23.4 million in the US alone, even surpassing the 14.9 million that eMarketer estimates that the Starbucks rewards program will have. The key is precisely that customers can pay with the application without having to register for the bonus program.
The success of the Starbucks mobile payments application is due to its early adoption, it was the first to market, as well as its ease of use and a loyal customer base, even more so with the inclusion of offers in the app. Further, makes no distinction and is available on both iOS and Android, restrictions inherent to Samsung Pay, Apple Pay and Google Pay that can only be used with certain smartphones.
At the end of 2018, it is estimated that a quarter of smartphone users will make a mobile payment in a store, and the guys at eMarketer dare to estimate that more than 40 percent of those users will have done so through the Starbucks payment gateway. An impressive figure as well as surprising …
In terms of acceptance, it is curious to see that Samsung’s mobile payment service is the most widespread in the United States, since in more than 80 percent of stores you can pay with Samsung Pay despite this being the least popular service, surely weighed down by its use only from a Samsung Galaxy device.
On | Android Pay and Google Wallet merge: Google Pay is born