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What are Instagram guides and what are they for?

Instagram integrates a new tab in your profile called “Guides”. We show you what they are and how to create one.

As usual, Instagram has been incorporating a series of novelties focused on the content creation. We already saw it through the “Stories”, then the “Reels” arrived and now the “Guides”.

Although, it is a functionality that was available in May only for influencers, as of November 17 Instagram has announced the inclusion of the Guides for all users, since thanks to the positive receptivity and requests from the public, it promises to be a very powerful tool. If you want to know more about them, be sure to read this article.

What are Instagram guides and what are they for?

What are Instagram guides?

The guides or “” They are about a new way of display content on the platform. The intention of the social network, is that content creators, public figures, influencers and organizations With large audiences, show content to the public.

The idea is to help users to access useful and relevant information on various topics more quickly and easily through topics, tips, advice and more.

Instagram Guides

Instagram guides, the new function of the social network

Until recently it was an exclusive functionality for those accounts selected by the platform and focused on “Health & Wellness” as a way to fight the Covid-19 pandemic.

However, due to their great receptivity they have spread to the whole world, that is, they have finally reached all profiles. As you read! Now it is possible to enjoy the guides and thus create your own publications.

Regarding the aesthetics of this section, the classic structure of the social network defined by an image with a title is maintained, this being the first aspect when connecting with the public.

Can I make my own Guides?

The answer is yes. Now all users can make their own guides and locate them in the Instagram store so that visitors can receive recommendations from you. Next, we will leave you a small step by step in which we explain how you can create your own guides on Instagram.

  • Enter your instagram app.
  • Tap the photo icon located at the bottom left of the screen.
  • Your profile screen will appear. Press the icon “+” located at the top of your profile.
  • Then choose the option “Guides”.
I can make my own guides

Start creating your own guide on Instagram, the process is easy

  • Now select the guide type that you are going to create according to the categories presented. You can choose between “Places, products or publications”.
  • You can choose between your own photos, videos or files of your own content or one that you have saved from other accounts.
  • Add the “Title and description” in each of the content that you are going to share.
  • Choose the cover image you prefer or let Instagram do it by default.
  • Now, just press “Next” and later “Share”. Ready! Your guide has been shared with your community directly on your profile.
steps to create my own Guides

Select a preferred theme, include images and share with your friends

How can the guides be viewed?

If you want to access other people's guides, the first thing you should do is enter one of your favorite accounts and you will see a new icon in your profile which has a way of “Paper guides”. You just have to choose that section and you will immediately see all the content created in guide format to date.

If you still feel lost, we explain it step by step:

How can you see the guides

All users have access to Instagram guides

  • Enter the Instagram app.
  • Locate the profile preferably.
  • In the shop bar you will see a new section identified with a guide or open book, click on it.
  • In this way you will have access to all the content and recommendations of other users.

It is understood that the idea is that the content created through this tool is of quality and really useful, that it adds value and is transcendental for the public.

And as you will see, it is possible to view them and even share them on your profile. You can share them by direct messages to your friends or family Or simply post it as part of your stories for greater reach. Also, if you want to save them or make them part of your collection it is also possible.

The best accounts to view Instagram guides

Some influencers and accounts with many followers have joined this new trend and created their own Instagram guides to keep your community informed. Among them we highlight:


AFSP () it is an association that seeks to encourage people through positive thoughts and psychological help to prevent the suicide rate increase. Anything for mental health can be achieved thanks to this group of people. Of course, they have created their own guide section on Instagram to promote a smarter culture and educate society.


@heads_together is another association focused on improve mental health, where issues of kindness and awareness in order to change the perspective of life and look at the world in a different way. This foundation was inaugurated by the royal family, headed by the Duke, Duchess of Cambridge, and Prince Harry.


@vitaalere is an organization created for the protection and safety of children and adolescents, especially in this era of technology and internet where more and more our children are exposed. The idea is based on take care of and guide parents, teachers, coordinators to maintain the integrity of the minor. Your guides through Instagram provide valuable information that can help you maintain your control of social networks In our world.


When it comes to Health & Wellness @deepikapadukone is ideal for you. This time it is a space with many tips, secrets, and key points to keep Mental Health balanced.


@sudahdong is a program created for combat physical or psychological harassment to which millions of children are subjected in schools, also known as bullying. The guides and information by this account are directed to all the countries of the world, especially to raise awareness of the damage caused.


@eenfance seeks to decrease as Sudahdong the levels of bullying and works for the positive transformation of all human beings. At the same time, it supports parents and representatives of each family in the culture of cyber bullying and caring for the integrity of the minor.

Image | Unsplash I, Image | Unsplash II