Instragam is preparing a function called Reels with which to compete against TikTok and which will soon reach all users.
Instagram, which recently added video calls with up to 50 people, it will become in TikTok with its new role.
The popular photography social network does not cease in its efforts to incorporate new features that improve the user experience, such as a “commemorative account” function for its deceased users or measures to get rid of haters and reward your best commentators.
With Reels, his latest addition, the application will become a new rival for one of the most viral applications of the moment.
As they report from NBC News, Facebook could soon launch its most serious bet to challenge TikTok, the popular short video app.
Mark Zuckerberg's company would be planning launch reels, a feature similar to the aforementioned app that would be found within Instagram.
A launch that would take place globally in the coming weeksAlthough the photography social network began testing this function in Brazil last year.
A period in which the company has been able to perfect the experience of this new Instagram function, which will arrive with the aim of make things difficult for TikTok, although we will have to see what performance it has when it officially reaches the photography social network.
Reels will soon expand to users in the United States, United Kingdom, and 50 other countries, as well as will be added directly on the Instagram home screen.
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Reels, the new Instagram feature coming soon to compete with TikTok
“Users will be able to access the gallery through a new icon at the bottom of your screen on Instagram and publish them in the main feed of Instagram or Instagram Explore for public accounts ”, they have reported from NBC.
What is clear is that with Reels, the social photography network owned by Facebook will try reach even more users and compete with TikTok, although it will not be an easy task, since said app has a great popularity today.
On the other hand, the fact that Instagram try to launch Reels is a good way to see how seriously the company is taking its rivalry with TikTok, an app that is currently not going through its best moment due to its possible relationship with the Communist Party of China, even has been removed from app stores in countries as important as India.