What Google wants to be the Apple of the Android platform It is no longer a secret, nor is it that its commitment to becoming a full-fledged device manufacturer is firm and serious. The arrival of Rick Osterloh as head of the hardware division was a clear move, and the steps of the search giant keep heading towards it undoubtedly.
From the hand of the former Motorola manager, the ranges of Google devices have been unified and homogenized, and the launch of the Pixel 2 with his family finally put the Mountain View company in the forefront of the smartphone industry.
Well, one more step and this very important, because Google has just secure more talent for your hardware division by hiring John Bruno, a former AMD systems architect who has gone the last five years at Apple developing the successful Apple A chipsets from your mobile devices.
A Google chip maker?
The news has jumped directly from John Bruno’s LinkedIn page, which already reflects his signing by Google with the same role of Systems Architect he was playing in Cupertino. Have been the boys of Android Headlines those who have seen it, and have rushed to publish it as a star signing like this deserves.
We do not know if Google wants to become a chipmaker too, already has the Pixel Visual Core as its first foray into semiconductors, but what is clear is that this movement is the confirmation that the Californian giant will continue to make resources available to your hardware department.
The arrival of Bruno is surely motivated by the high dependence on third-party chips, seeking to centralize at least the design of the chips in the company. that will power the next terminals . This is precisely what the engineer was doing at Apple, and we already know the successes of apple chipsets which then Samsung is responsible for manufacturing.
Pixel phones as an important part of Google’s business
Surely it will not be soon nor will it be fast, although everything seems to indicate that Google will now search for the perfect symbiosis of Android with its own hardware, one that makes the most of the software’s capabilities without having to add too much in the gigahertz and gigabyte race.
Without figures, it would be speculating to comment on whether Google makes money, or would make money, with a good range of smartphones, and the fact is that the search company’s business has always been focused on services rather than hardware. But nevertheless, the Pixel range seems to have become Google’s great workhorse after abandoning projects such as Ara, Tango and Glass, and it also seems that now Google wants to compete directly against Android on the shelves of major stores.
A more than interesting movement, from a reputed systems architect with extensive experience in the sector, who will also join the signings of other names from Qualcomm and other companies that Google has been quietly performing in recent months.
Well, it is too early to comment on it, but what is clear is that Google is preparing to create a semiconductor division and manufacture, or at least design, its own processors.