Snapchat was without a doubt the pioneer of stories, an application that had its moment of glory but did not know how to stay at the top, especially because of a CEO “loudmouth” who came to say that his application was only designed for rich countries.
What could become one of the most important applications in history has not only been surpassed, but also devastated by the competition.
Specific, Today’s Facebook, Instagram and WhatsApp stories have almost 10 times more users than the entire Snapchat app, so and as they tell us from Techcrunch.
Facebook stories reign: the student surpasses the teacher
To get an idea, 500 million users daily use Facebook stories, another 500 million WhatsApp and another 500 million do the same with Instagram.
On the contrary, the data that Snapchat handles is really devastating, it only has approximately 190 million daily users.
The funny thing about all this is that it was Snapchat itself who “invented” this story, but it has been Mark Zuckerberg himself who has known how to take advantage of them.
In addition to the fact that the three applications owned by Zuckerberg reign in the phenomenon of stories, let’s remember that 4 of the 5 most downloaded apps so far in 2019 are also owned by Facebook
But the story behind Facebook’s “stories” – worth the redundancy – has much more depth than it seems.
In addition to entertaining users, the truth is that Facebook makes huge amounts of money thanks to these stories.
Likewise, the Director of Operations of the social network, Sheryl Sandberg, announced that 3 million advertisers have acquired advertising in the Facebook family of applications.
Unfortunately, it seems that the privacy of Facebook users is priceless for this social network and while its CEO spends 20 million dollars for his safety and that of his family, the Facebook scandals do not stop arriving although this does not seem to matter much to its users.